Know Your Passengers – Italy’s First Smart Ferry
Everything proceeded as planned. Because of Peplink’s intelligent load balancing, Moby could fine-tune how traffic is distributed across the multiple LTE connections. AP One In-Wall provided a form-factor suitable for the interiors of the vessels and provided Power over Ethernet (PoE) where equipment such as security cameras could draw power from. Passengers now enjoy reliable Wi-Fi Internet and can gain access to the Internet through a multilingual and easy to use captive portal. Moby is able to gain passenger insights such as demographics or even their physical on the vessel. The result is the introduction of Marmorica – Italy’s first “smart ferry”. The first of its kind to provide free, quality Wi-Fi to passengers together with fleet-tracking and user insight on the back-end.
The first phase of the project saw the solution roll out to 4 fast cruise ferries, 1 cruise ferry and 3 small ferries belonging to Moby S.p.A themselves. Toremar, Moby’s subsidiary, saw the same deployment to 6 of its ferries, including the aforementioned Marmorica smart ferry.