Moby is the leading ferry company in Italy for the transport of vehicles and passengers to outlying islands. With a fleet of 21 ships and about 14,000 annual departures. Every year Moby transports more than 5 million passengers to and from Sardinia, Corsica and Elba.
Moby and Toremar Ferries, the leading ferry company in Italy needed a way to provide quality and easy to use internet access to 2000+ passengers.
Single 4G LTE does not offer adequate bandwidth for 2000+ passenger.
Offer reliable free Wi-Fi to thousands of passengers throughout the entire cruise ship.
Gain passenger insights for targeted revenue-generating marketing.
MAX HD2 – to load balance between 2x 4G LTE connections.
AP One In-Wall and AP One Flex 300M – to provide Wi-Fi hotpot indoor and outdoor.
InControl 2 cloud management – to centrally monitor and manage all device and to track the entire fleet.
Seamless LTE connectivity in the Mediterranean and Caribbean sea.
Dedicated internet for guests.
Fast and strong Wi-Fi throughout the vessel.
Insightful Wi-Fi usage report.
“Nowadays the first thing a passenger asks while boarding is if there is Wi-Fi. With Peplink APs we were able to meet and ensure a fast and reliable connection to all our customers.”
Luke BiancheriaSysteembeheerder, Toremar
“InControl 2 has been really useful in keeping everything under control. Simply monitoring data traffic and fleet location in real time means a world of difference to us as an operator.”
Francesco SavariSysteembeheerder, Toremar
“The intelligent captive portal gives us deep insights into our passengers and is extremely beneficial to our business strategy.”
Andrea CostanzoSysteembeheerder, Moby S.p.A.
“We can’t thank Know IT enough for their technical expertise and Peplink for their flexible technology.”
Diego SavareseSysteembeheerder, Moby S.p.A.
“The Peplink and Know IT solution works flawlessly. We had no idea our plan to manage and load balance traffic could work this well. We care about customer satisfaction…and our customers are very satisfied!”
Giovanni SavareseChief Information Officer, Moby S.p.A.
Transportation – whether land, sea or even air has been picking up speed in providing Wi-Fi hotspot access for its passengers. Moby S.p.A, the leading Italian passenger shipping company serving the stunning trio of islands – Elba, Sardinia and Corsica – is no different. They needed to find a way to load balance between multiple LTE connections, provide quality and easy to use internet access to 2000 passengers (per vessel), and collect user insight all from a simple interface.
From problem to Peplink
During the 2014 Sicurezza event, Peplink Partner Know IT Srl proposed a solution to Moby. The plan was to deploy a single MAX HD2 to load-balance multiple LTE connections and then to install AP One In-Wall and AP One Flex 300M access points to cover both indoor and outdoor areas of the vessel with a custom-made external captive portal. All devices would then be registered to InControl 2 for easy cloud management as well as real-time fleet tracking.
Secure Software-Defined VPN between the Ferries and the HQ
The second phase of the project will involve WAN Virtualization, forming a secure VPN network between the ferries and HQ using a high availability pairing of Peplink Balance 710 to consolidate the network infrastructure for streamlined remote management.
Know Your Passengers – Italy’s First Smart Ferry
Everything proceeded as planned. Because of Peplink’s intelligent load balancing, Moby could fine-tune how traffic is distributed across the multiple LTE connections. AP One In-Wall provided a form-factor suitable for the interiors of the vessels and provided Power over Ethernet (PoE) where equipment such as security cameras could draw power from. Passengers now enjoy reliable Wi-Fi Internet and can gain access to the Internet through a multilingual and easy to use captive portal. Moby is able to gain passenger insights such as demographics or even their physical on the vessel. The result is the introduction of Marmorica – Italy’s first “smart ferry”. The first of its kind to provide free, quality Wi-Fi to passengers together with fleet-tracking and user insight on the back-end.
The first phase of the project saw the solution roll out to 4 fast cruise ferries, 1 cruise ferry and 3 small ferries belonging to Moby S.p.A themselves. Toremar, Moby’s subsidiary, saw the same deployment to 6 of its ferries, including the aforementioned Marmorica smart ferry.
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